After becoming a symbol of the game, the hit song “It’s Going Down Now” from Persona 3 Reload premieres its own official music video. It’s brought to life by Lotus Juice and Azumi Takahashi, with the active participation of Toshiki Konishi of the Atlus Sound team. All fans of the game will enjoy the video, which demonstrates the immense popularity of this now-classic Atlus RPG.
About “It’s Going Down Now” video
The global hit song “It’s Going Down Now” from Atlus’ acclaimed RPG Persona 3 Reload now has an official music video, featuring live-action performances from Lotus Juice, Azumi Takahashi, and Atlus Sound team’s Toshiki Konishi. The music video – the first-ever officially produced by Atlus – blends live-action performance footage with in-game visuals and new animations.
A nominee for the Top Global Hit From Japan award at Music Awards Japan 2025, “It’s Going Down Now” is the most streamed song from Persona 3 Reload’s lauded original soundtrack, having amassed over 100 million plays on Spotify. The Persona 3 Reload original soundtrack was also the winner of the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.
Persona 3 Reload is a captivating, reimagined take on the genre-defining RPG, reborn for the modern era with a revamped battle system, cutting-edge graphics, and enhanced audio featuring an all-new English voice-over. As of today, it has a Metascore of 86 (Xbox), 89 (PC), and 87 (PS5) on Metacritic.
A free demo is out now for Persona 3 Reload on the Nintendo Switch 2, which is being released on October 23, 2025. Persona 3 Reload is currently available on Xbox Series X|S, Xbox One, Windows, Steam, PlayStation 5 and PlayStation 4.
