KFC Japan, the Japanese subsidiary of Kentucky Fried Chicken, has announced a collaboration with the mobile game Uma Musume Pretty Derby. From September 9th to 29th, customers can order online a special package dubbed “Would you like to take a walk with Uma Musume today?” When ordering this exclusive package online, KFC customers will receive a code that they can redeem within the mobile game to receive two special KFC food recovery items.
In 2024, KFC and Uma Musume collaborated on the KFC Stroll package, which was a resounding success. This time, in addition to the gift codes, customers who purchase this Uma Musume package will be entered into a lottery with 300 prizes. Below is the official information released by KFC.
■”KFC Walk” is back as content you can play anytime!
In the game, “Uma Sanpo” allows you to take a walk with an Uma Musume and increase your affection level with them. During the previous collaboration, titled the “KFC Sanpo Campaign,” all 101 characters who had appeared as trainable Uma Musume were featured in a walking experience where they could order popular items online from KFC or enjoy shopping in their own clothes.
This campaign received a great response, especially on social media, with many happy comments such as “They’re all so cute” and “I want another collaboration!” And now, “KFC Sanpo” has been re-released as a walking destination in “Uma Sanpo,” which is now content that can be played anytime! You will be able to enjoy “KFC Sanpo” every day .
■To commemorate the return of “KFC Stroll,” we are selling the “Would you like to take a walk with Uma Musume today? Pack,” which allows you to get two in-game items!
The “Want to take a walk with Uma Musume today? Pack” commemorating the return of “KFC Sanpo” will be sold exclusively through “KFC Online Order” for a limited time. All customers who purchase the pack will receive a serial code that can be exchanged for “recovery items” that can be used in the game. Two types of packs will be available: a barrel* filled with KFC’s classic “Original Chicken,” and KFC’s signature sweet “Biscuit,” which will support the Uma Musume in the game.
*KFC’s unique barrel-shaped packaging.
“Recovery item” image
■A total of 300 people will receive luxurious original collaboration goods!
Customers who purchase the “Let’s Take a Walk with Uma Musume Today? Pack” will be entered into a raffle to win original collaboration goods . The A prize , a “Diorama Acrylic Stand ,” features a limited-edition design featuring eight characters holding their favorite KFC products against the backdrop of a KFC store. The B prize, a “9-Piece Trading Card Set ,” includes a variety of trading cards.
Gold Ship is dressed in a collaboration-exclusive look, including Colonel Goldship, dressed as Colonel Sanders, founder of KFC. The C prize, a “Collaboration Design KFC Card (worth 500 yen),” features a limited-edition design featuring eight characters, including Satono Diamond and Kitasan Black, in the style of the KFC logo. These cards can be used at KFC restaurants. There will be 100 winners of each prize, for a total of 300 winners! Don’t miss out!
*You will be entered into the lottery once you purchase one set of the “Would you like to take a walk with Uma Musume today? Pack.” *The specifications of the various prizes will be reprinted in 2024.
[Product Overview] *Prices include tax.
■Product name:
“Would you like to take a walk with Uma Musume today? Pack (with serial code that can be exchanged for game items)” … 1,000 yen
[2 pieces of original chicken, biscuits, serial code that can be exchanged for game items (2 types of recovery items)]
*The “serial code that can be exchanged for game items” will be sent to the email address registered with your KFC online order within one week from the day after purchase.
*The serial code can only be used once per account.
*To enter the serial code, you will need to register a Cygames ID (free of charge) and link your Uma Musume Pretty Derby game account, or register for the Google Play, DMM Games, or Steam version of Uma Musume Pretty Derby (free of charge). For information on how to link your Cygames ID, please see this URL: https://support.cygames.com/faq/applink_umamusume/
*Data linking is possible between the account you are playing on your smartphone and the “DMM GAMES version” or “Steam version.”
* Guests can also purchase the collaboration pack, but the serial code and merchandise lottery are only available to those who log in and purchase.
■Prize name:
- A Prize: “Diorama acrylic stand” … 100 people
- B Prize: “Trading card set of 9 types” … 100 people
- C Prize: “Collaboration design KFC card (500 yen)” … 100 people
*You will be entered into the lottery once for each purchase of one set of the “Would you like to take a walk with Uma Musume today? Pack” set.
*You cannot choose the type of prize you will receive. The prize design may be subject to change.
* Guests can also purchase the collaboration pack, but the serial code and merchandise lottery are only available to those who log in and purchase.
You can check more information about the campaign in this special website.
